Last year I revisited the classic BBC show “Yes, Minister,” which is about a hapless British cabinet minister trying to get things done and the Civil Service employees who seek to thwart him. Much of the show’s humor lies in the dense, rambling speeches of Sir Humphrey, the minister’s permanent secretary, who can turn a single sentence into several jargon-laden, empty-phrased-stuffed minutes while saying next to nothing. Did I say the show was a comedy?
(Interestingly enough, the British government has made efforts to reduce jargon in government communication.)
Jargon has its place in language: it’s a shorthand for members of a particular group that allows them to communicate specific concepts quickly to other members, who don’t require definitions or explanations.
Problems arise when jargon bleeds into everyday speech or writing and ends up impeding communication instead of making it clearer. The same can be said for buzzwords, unnecessarily long words* and needlessly wordy sentences. This is not to say that every sentence has to be subject-verb-object only — we don’t want to sound like a second-grade reading textbook — but that separating individual ideas into their own sentences generally increases clarity.
In my experience, people who use too much jargon or construct overly dense sentences outside of professional discourse generally have three reasons for doing so:
- They want to hide something. Government “bureaucratese” is the best example of this: if you really don’t want people to find out about something, bury it under an avalanche of convoluted sentences, jargon and endless prepositional phrases.
- They want to seem smart. The old saying goes, “If you can’t dazzle them with brilliance, baffle them with bullshit.” Lots of people think using big words makes them appear intelligent, but the reality is that making a point clearly and concisely requires a lot more thought and smarts.
- They want you to think they know something that they don’t. People don’t like to say “I don’t know,” especially when it’s something they think they should know. If you’ve ever watched an unprepared student get called on in class and try to muddle through an answer, you’ve seen this.
Because people can see through the use of jargon, a bunch of satirical websites have popped up to make fun of it. If you are so inclined, check out the educational jargon generator, the postmodernism generator and the business gobbledygook generator, or print off a B.S. Bingo card to make those long, boring business meetings more interesting.
All kidding aside, we do need to strive for clear, informative writing. If there’s a chance that something might be confusing, ditch the jargon in favor of straightforward language. Take a machete to overgrown sentences to clear a path for the reader. And if you don’t understand something, you can bet your readers won’t, so don’t be afraid to ask “What does this mean?” or “What are we trying to say here?” and adjust the writing accordingly.
Remember, no one will ever complain that something is too clear.
* I’m not one to shy away from sending people to the dictionary from time to time, but only when the word that will require looking-up is the best word for the situation and lacks a less-obscure synonym.